Try Kajabi About Me Store Blog CONTACT ME Login

3 Things I Would Do Differently if I Were Starting my Business Today

I’m not usually a fan of looking back at my past mistakes because in reality, every decision that I’ve made has led me to where I am today. And there’s no telling where I would be if I had done things differently.

However, part of being a mentor to others is reflecting on my own journey. It’s being able to say, “I did it this way, but this way might actually save you some time/money/tears.”

This is not to say that MY way works for everyone. Or that anybody’s way works for everyone.

Gosh, if that were true, then we’d all just copy the person who came before us and everyone would be successful.

But it doesn’t quite work that way. 

We each have to forge our own paths. And that is going to look different for every single person because we have our own unique backgrounds that affect the way we see and interact in the world.

I say all of this because I don’t want you to read this and think that if you’re doing something differently than what is written here, it’s wrong.

But I do think there is value in reading other people’s stories, especially those who may be further along in their journey than you are at the moment.

So, without further ado, let’s dive in.

Here are 3 things I would do differently if I were starting my business from scratch today:

I would start with the thing I’m already an expert in/known for.

I'm not gonna lie, my reasons behind starting my own business were somewhat selfish:

I wanted to be able to make a good living doing what I loved without having to be in the gym all the time.

I wanted to be able to create my own schedule so that I could have a social life again - or at least time to cook dinner in the evenings. 

I wanted to be able to go deeper and make more of an impact on my clients, rather than packing in as many clients as possible just to make ends meet.

So I created the Strength Academy. I was going to teach women how to get strong. I was going to introduce them to strength training so they could feel empowered in all areas of their lives. I even signed up for my Precision Nutrition Certification so that I could help with the food side of things as well.

The thing is, I was tired. And I wasn’t able to distinguish feeling tired from working in a gym from feeling tired of talking about fitness.

So I decided to burn the boats on the Strength Academy and go a different direction. I decided to help other people who wanted to ditch their desk jobs in pursuit of a career in fitness.

I’m not saying this was a bad decision.

However, I did experience a lot of imposter syndrome as a result of this quick pivot.

First off, there was no certification for what I was doing, so it was hard to figure out what content to share outside of my own experience.

Second, it wasn't what I was known for. I could talk about fitness all day long. I was both educated AND experienced. I was well-established in the industry.

When it came to this new form of coaching, people often asked me for advice about how I made my career switch, but that didn't mean they were willing to pay me money to help them. I struggled a lot with confidence as a result.

This is not to say that starting in a new industry is impossible, however, there are already enough unknowns and uncertainty when it comes to starting a business that adding a brand new element into the mix certainly did not make things any easier.

On top of that, I was teaching people how to get into an industry that I was currently feeling burnt out working in. I had to keep reminding myself that making the move into the fitness industry back in 2013 was the best decision I’d ever made, and just because I was feeling burnt out didn’t mean that other people who were just getting started would feel this way.

Looking back, I would have stuck with what I knew long enough to give it a chance. Who knows, once I had created a new lifestyle for myself where I was in control, I may have fallen in love with fitness again. If not, then I’d know it was time to move on to something new.

I would hire or outsource tasks early on.

I quit my job before I was actually making money in my business - something that I wouldn’t necessarily recommend to others, but I was in a situation where, legally, I didn’t have much of a choice.

Because getting this business off the ground was literally my full time job, I did everything myself - coaching, social media, emails, finances, admin, etc. 

And I poured all of the money I made back into my own coaches and education.

While I am obviously an advocate of coaching and education, at some point you gotta stop trying to do everything solo and get some help - and it’s usually sooner than you think.

For me, the idea of hiring or outsourcing seemed nuts. Why pay someone when I could just do it myself?

Well, this way of thinking not only led to feeling exhausted, but it also slowed my growth.

My very first business coach always said, “hire before you’re ready.” And it wasn’t until I ran myself ragged that I realized she was right.

I would start a blog/podcast/YouTube channel (sooner).


In addition to social media, it’s important to let your people get to know you more intimately. This is one reason that things like blogs, podcasts, and YouTube channels can be great for businesses.

Now, as a business coach I must say that when you’re trying to master the art of showing up on social media, I recommend focusing on that first.

But when you’re ready to add in something else - DO IT.

I can’t tell you how many times I said, “I’d like to have a podcast” and then proceeded to do nothing about it, while watching so many others launch theirs.

One of the reasons that I started this blog was because I was tired of being a spectator. I needed to DO something.

Do I wish I had started sooner? Of course. But we’re here now. :)

Ok, that’s all I got for you today.

If any of these things resonated with you, I’d love if you messaged me over on Instagram.

I do enjoy writing these blog posts, but I enjoy it even more when I know that they have made an impact on the person on the other side of the screen (you).

Until next time, my friend!


50% Complete

Stay up-to-date on blog posts and receive exclusive discounts on products & services.

No spam ever! Trust me, I don't have time for that.