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You Don't Need Willpower - You Need Science

Honestly, if behavior change was simply a matter of willpower - if all we had to do was "try harder" to reach our goals - the world would look a WHOLE lot different. Don't you think?

This is not to say that hard work isn't required. I'm not one of those people who is going to tell you that everything in your life should feel easy and that if it doesn't, you're doing it wrong. Sometimes we have to do hard things.

This post is about making lasting behavioral change. Because it's our every day behaviors that add up and determine whether or not we get to where we want to go.

And I really don't believe that reaching your goals is simply a matter of wanting something bad enough. Sure, you gotta want it, but there's more to it than that.

It's about creating situations that lead to certain behaviors, and those behaviors resulting in some kind of positive outcome so that you are more likely to repeat that behavior again.

Let me back up and share a story...

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